Save the Boobs - PSA for Breast Cancer Awareness

This is a new Public Service Announcement for breast cancer awareness that has got people talking.

When I first saw it, I thought it was some bad, puerile beer commercial. I wondered if it made too light of an obviously serious issue. Breast cancer awareness is about saving lives; it's not about saving boobs for men to ogle. But although I thought I should be offended, I was secretly a little amused by it's irreverence.

The spot is clearly aimed at a younger viewers who often don't give much thought to breast cancer. As too many of us know however, it is not just our mothers' or our aunties' disease. So in the end, I decided that any PSA that gets younger women to pay attention to breast cancer is cool with me. Super-cool, in fact.

But I'm curious what others think of it....

Julie